Book list 2017 — It’s a Product Management Year

Chris Nicol
3 min readNov 29, 2016


Just to be clear, on the off chance that Winds of Winter (George R.R. Martin) actually gets realized this coming year, then you can ignore everything on here and assume I’ll be reading A Song of Ice and Fire from the cover to cover, then taking my time with Winds of Winter.

Otherwise, this is my reading list for 2017. Some I’ve already read so they’ll be a quick revision, others are more reference material. It is a lot. However, by the end of the year I want to level up on a number of my Product Management skills.

In no particular order:

1. The Product Manager’s Survival Guide: Everything You Need to Know to Succeed as a Product Manager by Steven Haines

2. Hooked: How to Build Habit-Forming Products by Nir Eyal

3. The Design of Everyday Things: Revised and Expanded by Don Norman

4. Inspired: How To Create Products Customers Love by Marty Cagan

5. Don’t Make Me Think, Revisited: A Common Sense Approach to Web & Mobile Usability by Steve Krug

6. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

7. Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series) by Alistair Croll

8. Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf & Josh Seiden

9. Marketing of High-Technology Products and Innovations by Stanley J Slater, Jakki J Mohr & Sanjit Sengupta

10. Positioning: The Battle for Your Mind by Al Ries

11. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore

12. High Management Output by Andrew Grove

13. Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth by Sean Ellis & Morgan Brown

14. The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank

15. Agile Product Management with Scrum: Creating Products that Customers Love by Roman Pichler

16. The Mythical Man-Month: Essays on Software Engineering, Anniversary Edition by Frederick P. Brooks Jr.

17. The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen

18. Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock

19. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen

20. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

21. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull

22. Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug

23. How to Lie with Statistics by Darrell Huff & Irving Geis

24. The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen

25. Nudge by Richard H. Thaler

26. On Writing by Stephen King

27. Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher

28. Managing Humans: Biting and Humorous Tales of a Software Engineering Manager by Michael Loop

29. The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

30. Cracking the PM interview by Gayle Laakmann McDowell & Jackie Bavaro

31. The Visual Display of Quantitative Information by Edward Tufte

32. Naked Statistics by Charles Wheelan

33. The Power of Habit by Charles Duhigg

Anything I should add to the list? Any I should prioritize? Any I should replace with a better version on that topic?